Creative Management
Let us take the work off your hands! Consider us an outsourced member of your team, bringing creative expertise and guidance every step of the way. We believe in brand integrity and ensuring brand recognition. We will help create key messaging by reviewing your competitors, potential value propositions and identifying the emotional benefits the consumer will gain. We aim to create a collaborative environment that empowers our client’s project need, while ensuring the final creative strategy is both innovative and aligned with your business goals. This will result in a thoughtful and impactful design and brand ideation.
Packaging Design
Understanding current market trends and the competitive landscape, our team will help identify gaps and opportunities to create impactful graphic and packaging solutions. We will help create a system that aligns with the overall brand identity and vision. While developing the packaging graphics, we will focus on eye-catching solutions that communicate the product’s benefits and overall business goals. We offer everything from conceptual designs to final mechanical print files. This would ensure all packaging meets the legal requirements, including ingredient lists and nutritional information.
Costco/Club Design Implementations
We specialize in developing design and structural strategies with your packaging suppliers for Costco and club stores. Focusing on innovative solutions that enhance the shopping experience while optimizing operational efficiency. Our expertise lies in understanding the unique retail environment of club stores, where bulk buying and membership models dictate specific customer needs. By collaborating with operations, sales, logistics and structural design experts, we work to create specialized brand recognition and brand loyalty in this rapidly evolving landscape. We will ensure your products are displayed effectively while maintaining a clear and organized flow.
Logo & Identity Design
Beyond just a logo, we develop a cohesive brand identity that encompasses color palettes, typography, and visual elements. This holistic approach ensures consistency across all platforms, enhancing brand recognition and loyalty This may either result in a new identity and/or a refresh for a current logo design based on the appropriate target market requirements. Our process is highly collaborative. We work closely with you to understand your vision, gather feedback, and refine designs, resulting in a final product that truly represents your brand.
Structural Design
& Consultation
Includes working with suppliers and vendors to present structural options for review of materials used in new designs. May include film, pre-formed bags, stickers, folding cartons, club trays, boxes and floor display options. Our services can include the management of vendors to establish the best and most cost-effective solutions for the structural components. We maintain many relationships with trusted vendors that specialize in all structure forms and can easily obtain quotes as necessary. We will ensure the packaging fits within the budget while balancing the top-level quality your product deserves.
Product Line Extensions
We love working with brands to help extend their product lines. Whether it is a new flavor or product line extension, our goal is to enhance your existing brand with designs that will resonate with your specified target audience. Our team will help art direct photoshoots or identify new design trends that will keep within the brand standards to offer a successful product launch. We ensure brand cohesion that enhances the existing brand narrative and strengthens overall brand loyalty. Cross department communication is critical, and we work closely with marketing, R&D, sales and operations as needed.
Vendor / Print Management
We speak the language of agencies, print vendors and photographers. Let us help you manage these relationships so you don’t have to. Once design and project concepts are established, we will work with print and production vendors to ensure the correct materials are chosen and print quality standards are met. We will help manage fit tests and creating mockups and samples prior to mass production. Print quality and material selection is critical in the post design phase. We can take the lead or help support your in-house team in working with print vendors to ensure materials are correct, timelines are met, and proofing is accurate. We can manage as much or as little of this process that makes sense for your team.
Marketing Collateral/Digital Activation
Offering cross-functional collaboration and strategy work, we coordinate with sales, marketing, and supply chain teams to ensure alignment and readiness for product launches. A cross-platform strategy and presence integral in a brand’s success. Optimizing content for social media, digital and print allows for enhanced visibility, engagement and brand recognition. We provide management and design of sales materials, infographics, marketing collateral, digital content and any other asset required for successful implementation. We aim to help develop launch strategies, including how the product and packaging will be showcased in advertising and promotions. Let’s get your products off the shelf!
Art Direction Photography & Illustration
We offer art direction and management for all applicable photoshoots and content creations. We can work with the client to hire and manage the photographer and/or illustrator, as applicable for each project. We specialize in providing tailored art direction that enhances visual storytelling for photographers, illustrators and set designers. We ensure all visual elements maintain consistency across various platforms, whether digital or print. Whether the project calls for being on set or setting up the direction in advance, we love this part of the job! Partnering with photographers, food stylists, founders, CMO’s and everyone in between is where we shine. By helping brands tell their stories, this is where we bring the collective vision to life.